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Schizophrenia: Online perspectives from European mental health professionals
When you think of someone with schizophrenia, what do you imagine? Rather than relying on personal experiences or clinical knowledge, many of us may conjure up an image based on impressions gleaned...
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How does Lucentis/Avastin debate affect Roche’s reputation among doctors?
Background Studies that confirmed Avastin’s equivalence to Lucentis in treating age-related macular degeneration have been in the public eye since 2012. Recently however, there has been a resurgence in...
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Social Media Study Shows Why HCPs are Opposed to #NHS 7 Day Access Initiative
One of the first in a series of post-election health reform oriented announcements, Jeremy Hunt recently announced plans to make GP surgeries accessible 7 days a week, calling the initiative a ‘new...
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Diabetes Prevention & Management – a Perspective From UK HCPs
The summer of 2015 has been an unusually eventful one in the therapeutic area of diabetes, with Diabetes UK warning that a large proportion of the fiscal difficulties currently faced by the NHS can be...
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How India’s Healthcare Professionals Use Social Media
India’s Social Media Market According to recent data, India’s active social media users constitute 9% of the total population, and the number of social media users is increasing at a rapid rate every...
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Is Medium The Message For Healthcare Professionals?
The phrase ‘the medium is the message’ was coined by Marshall McLuhan in the mid-sixties to reflect the impact new platforms and distribution methods would have on how a message is received by its...
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What doctors say about Zika virus
This month marks one year since lab tests in Brazil confirmed that the mosquito-borne Zika virus had arrived in the Americas for the first time ever, sparking fears of a new global disease outbreak. In...
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Oncologists welcome new treatments for non-small cell lung cancer
Given the hype around breakthrough immunotherapeutic approaches in the oncology space, it was not surprising that our recent study into US healthcare professionals’ online conversations about non-small...
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Professional Q & A – How Healthcare Professionals are using Quora
This post is part of an ongoing study of emergent social websites, and their role in healthcare professional conversation. To view other posts in the series, please click here. The focus for this...
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Smile, You’re On Camera! How Doctors Use Live Video
This post is part of an ongoing study of emergent social websites, and their role in healthcare professional conversation. To view other posts in the series, please click here. In the previous articles...
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